Creating a marketing plan can save you both time and money. For instance, a plan makes it possible for you to buy advertising space in bulk, rather than on a month-by-month basis, providing you with frequency discounts. Most marketing plans contain the following information:
- A description of your product or service.
- An overview of your target market.
- An evaluation of your competition.
- Your goals for growth during the next one year and five-year periods.
- A rundown of your pricing strategy.
- An outline of your distribution and sales.
- Details of your promotional methods and budget.
Create an annual marketing calendar, noting the required monthly, weekly and daily appointments necessary to move your plan forward.

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