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Perfect Marketing Plan


A marketing strategy will help you in defining business goals and develop activities to achieve them. One of the most powerful strategic planning tools your business can possess is a marketing plan.

Creating a marketing plan can save you both time and money. For instance, a plan makes it possible for you to buy advertising space in bulk, rather than on a month-by-month basis, providing you with frequency discounts. Most marketing plans contain the following information:

  • A description of your product or service.
  • An overview of your target market.
  • An evaluation of your competition.
  • Your goals for growth during the next one year and five-year periods.
  • A rundown of your pricing strategy.
  • An outline of your distribution and sales.
  • Details of your promotional methods and budget. 

Create an annual marketing calendar, noting the required monthly, weekly and daily appointments necessary to move your plan forward.


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