Ensure that you identify your audience properly. Define various parameters like age, sex, location and other demographics. This helps in development of a typical customer profile.
A typical Internet marketing campaign would fail if it follows the mantra of ‘one size fits all’. Unfortunately this does not work out these days as each customer segment has own set of needs, wants and desires. Segment your customers and design specific Internet marketing campaigns for each customer.
Timing of the campaign is very important. A travel campaign will have a little success in month which hardly has holidays or long weekends. Instead market it when you foresee a long weekend or approaching holidays. This can offer your audience something to think about and plan an itenary through your services.
Ensure that you communicate all necessary information in the campaign. At times you would have notices an excellent piece of Internet marketing campaign and surprisingly you cannot find the contact information of the vendor. This could turn off your audience and they might select one from the competition. Therefore review your campaign and ensure that all relevant information about the service is included .

0 comments:
Post a Comment